Reconfigure the information architecture of the website to best encompass and navigate through the diverse Alt News ecosystem.
Identify the current pain points and inefficiencies of the website.
Increase accessibility to content relevant to the users.
Incorporate user feedback to include additional
Make the experience of the website delightful through visual elements such as micro interactions, colour, layout and graphics.
Interviews with current user base, field experts and target audience.
Online Surveys via social media
Focus Groups discussions within organisation and then outside
Competitive Audit of competitors strengths and weaknesses
Log Analysis ie, evaluate recordings of users as they interact with the current design
Tactile Design Research
Usability Testing of prototypes
A/B Testing to compare iterations
Card Sorting, ie, asking participants to sort individual labels into categories that make sense to them, in order to figure out the information architecture.
Intercepts gathering feedback from users as they engage with website
Post Launch Research
Usability Studies measuring key performance indicators via a success matrix